My apologies in advance for the long email message to come, but we’re trying to bring together various groups to do something that’s never been done before: A truly collaborative, comprehensive, successful National Manufacturing Day celebration, Wyoming-style!
Also, it has become clear to me that not everyone is aware of Manufacturing Day, or at least the benefits of participating.
Manufacturing Day is a celebration of modern manufacturing meant to inspire the next generation of manufacturers, according to mfgday.com. Manufacturing Day launched in 2012 and annually occurs on the first Friday in October. This year, Manufacturing Day is Oct. 6, 2017.
Wyoming has minimally participated in Manufacturing Days past. This year, through a collaborative effort and early planning, we intend to change that.
There are many benefits to a strong Manufacturing Day presence (to name a few):
• Free regional, national and international exposure to site selectors, CEOs, business owners, investors, workforce, etc. via the official Manufacturing Day website (http://www.mfgday.com/).
• The ability to control, and in some cases change, the perception of living and doing business in Wyoming, while promoting Wyoming’s business-friendly environment, transportation and infrastructure, etc.
• Inspire and educate the next-generation workforce about modern manufacturing career and entrepreneurship opportunities.
• Generate media coverage, social media opportunities.
• Increase awareness of local private manufacturing-related businesses.
• Grow awareness of business assistance programs and services, such as the Wyoming Business Council, Wyoming Small Business Development Center, Manufacturing-Works, the Wyoming Economic Development Association (including local economic development organizations) and the Wyoming State Chamber of Commerce (including local Chambers).
• Promote manufacturing-related education opportunities at the UW, community college and high school levels.
This email is an effort to reach out to those interested in developing a collaborative plan to make Wyoming Manufacturing Day on Oct. 6 (or the week of Oct. 6) a smashing success.
Please take a look below at some suggestions, then get back with me via email by end of work day Wednesday, June 28, and let me know when would be a good time July 5-on to schedule a conference call to get the ball rolling. While Oct. 6 might seem like a long way off, the process of story/photo/video planning, travel and production takes a lot of time, as does event idea generation and planning.
Feel free to give me a call if you have any questions or comments (you may get my voicemail June 27-30, as I will be at the ENDOW Executive Council meeting in Pinedale, but I will return calls as quickly as possible).
The Business Council’s Communications Division is prepared to:
• Create a unified press release listing events planned throughout the state.
• Create general Wyoming Manufacturing Day factoid graphics that can be used, or shared, on social media by all partners in this effort.
• Create a handful of stories and videos encompassing Wyoming manufacturing industry initiatives, trends, advantages (whatever our brainstorming sessions result in). These can be used by all participants.
Examples from the past couple of years:
o (Video) https://www.youtube.com/watch?v=Oh_4eDSvQA8
o (Video) https://www.youtube.com/watch?v=08DSnFkpNdE
o (Video) https://www.youtube.com/watch?v=RlBmn7oVhH8
o (Related video) https://www.youtube.com/watch?v=X1jsDeDtHtw
• Other ideas?
As for participation from other groups in this collaborative project, I think events are a critical element of achieving success.
While Manufacturing Day is officially Oct. 6, companies and community organizations should plan their events on the date in October that works best for them. No matter the date, events should be registered on mfgday.com. Registered event hosts have access to free event planning and execution resources and toolkits to make planning a Manufacturing Day event easy.
In 2012, there were more than 240 events held in manufacturing facilities in 37 states. Manufacturing Day grows significantly each year. In 2016, there were 2,811 events – from manufacturing facilities to educational institutions – in the United States, Canada and Mexico. There were 3 in Wyoming, according to the mfgday.com events listing:
• Manufacturing-Works hosted an event at Gillette College, which included speakers from L&H Industrial and Astro Carbon along with a tour of the college’s machining, welding and machine programming classes.
• Manufacturing-Works partnered with Northwest College to host a tour of Dale Weaver’s machine shop in Powell followed by a trip to Lovell to tour the Mineral Technologies bentonite plant, Queen Bee Gardens (a honey-based confectionery) and the Western Sugar processing plant.
• Moser Energy Systems in Evansville hosted plant tours and a hot dog cook-out.
In comparison, there were 14 events last year in Idaho, 144 in Colorado, 8 in Utah, 38 in Montana, 41 in Nebraska and 19 in South Dakota. Wyoming can do better than 3!
Go to http://www.mfgday.com/events to search events by year, state and country for a better idea of who’s doing what. In some states, there is a nice diversity of public, private and public-private events – everything from microbrewery tours to educational programs.
(From the MfgDay.com website) Host an Event
• Decide on the type of event you’ll host.
There are many ways to celebrate Manufacturing Day. Here are some suggestions:
o Plant tours
o Manufacturing community events and expos that include many companies
o Job fairs
o Educational fairs
o Celebrations of the manufacturing community
More info: http://www.mfgday.com/blog/types-mfg-day-events
Planning Your Event: http://www.mfgday.com/resources/host-resources/planning
(Some ideas to get us started)
Factoids (Wyoming mfg data, benefits of doing business in Wyoming, etc.)
Paid Facebook post “boosts” to targeted audiences
For Students and Parents
Skills Gap/Public Perception
Post-Event Follow Up
Administer post-event survey (must be an officially registered event host – it’s free! – to download the MGF Day post-event survey).
Share your story with the MFD Day community (on mfgday.com).
Add a gallery of images from your event to mfgday.com.
I look forward to hearing from everyone!
email@example.com | Office: 307.777.2833 | Cell: 307.286.9519